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Founded in 2018 and based in London, 4ThePlayer is an award-winning studio known for its innovative, player-first approach to game design. Created by industry veterans with decades of combined experience, the studio focuses on delivering big-win potential through smart maths models, clear mechanics, and mobile-optimised gameplay. Their standout titles—such as 10,000 BC DoubleMax, 4 Fantastic Fish, and 4 Fantastic Fish in Egypt—blend engaging features like Money Ways™, Fishing Respins, and dynamic win boosters with rich visual storytelling. Each release is crafted to balance excitement with clarity, appealing to both casual and experienced players. 4ThePlayer’s games are fully HTML5-based, supporting seamless play across devices and orientations. The studio also prioritises operator needs, offering extensive marketing kits, flexible configurations, and integration with leading promotional tools. Licensed in the UK, Sweden, Italy, Germany, Spain, and over 20 other regulated markets, 4ThePlayer ensures full compliance with local gambling standards. Their responsible gaming commitment and broad certification footprint make them a trusted partner for UK-facing operators.